When someone needs a plumber, they usually need one soon. They search on a phone, look at two or three results and call the one that looks reliable and clear. Your website has a few seconds to make that call happen. Here are seven things that make people choose one plumber over another.
What makes people call your number
1. A phone number that works with one tap
Put your number at the top of every page as a tappable link, with your hours next to it. If you take WhatsApp messages, add that too. Someone with a leak will not hunt for a contact page.
2. Gas Safe registration, clearly shown, if you do gas work
HSE says anyone working on gas appliances in someone's home must be a Gas Safe registered engineer and competent in that area of work, and that each engineer's competencies are shown on the back of their Gas Safe ID card (HSE guidance). Show your registration on the website and explain which gas work you are qualified for.
3. What to do while they wait
A short "Leak? Do this now" section: where the stopcock usually is, turning off the water, and keeping away from electrics. It helps people in a panic, and it shows you know what you are doing before you arrive.
4. How you charge
Explain how pricing works: a call-out charge, an hourly rate or a fixed price for common jobs, and whether evenings and weekends cost more. Even if you cannot quote without seeing the job, saying how you charge removes the fear of a surprise bill.
5. Cancellation rights for jobs agreed at home
If you agree a job in the customer's home, the 14-day cancellation rules for off-premises contracts usually apply. Trading standards guidance says you must give the cancellation information before the contract is made, and that a service can only start inside those 14 days if the customer asks for it on a durable medium, such as a text or email (trading standards guidance). For urgent jobs, get that request in writing before you start.
6. The areas you cover
List the towns and postcodes you cover, and give your main areas their own short pages. People search for "plumber in" plus their town, and an area page helps you show up for it.
7. Reviews and real photos
Recent Google reviews and photos of your own jobs, such as a new bathroom, a boiler swap or a tidy repair, tell people you are real and local. Ask every happy customer for a review the same day.
See these ideas working
Our emergency plumber demo shows open-now status, photo quotes and one-tap calling working together. Open the emergency plumber demo.
Where to start this week
- Make your phone number tappable at the top of every page.
- Add your Gas Safe registration if you do gas work.
- Write a short "How we charge" section.
- Add a page for your main town.
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