Most people looking for a physio are in some pain, searching on a phone, and comparing two or three clinics in a few minutes. The clinic that answers their questions fastest usually gets the booking. Here are the nine things that make the difference.
The nine things your website needs
1. A "Book an assessment" button on every page
Put it in the header and keep it visible on phones. If you take online bookings, link straight to the booking page. If you do not, make phone and WhatsApp one tap away. Nobody in pain wants to hunt for a contact page.
2. Prices for the first appointment and follow-ups
Show what an initial assessment costs and how long it lasts, then the same for follow-ups. A clear price is the question people ask most, and a clinic that hides it loses people to the one that does not.
3. Your HCPC registration, with a way to check it
Using the title "physiotherapist" requires registration with the Health and Care Professions Council. The Chartered Society of Physiotherapy tells patients to check the HCPC register before they book. Show each clinician’s registration number and link to the register, and say if you are Chartered.
4. A page for each condition you treat
Back pain, neck pain, sports injuries, knee and shoulder problems, recovery after surgery. One page each, written in plain English: what it feels like, how you assess it, what treatment usually involves. This is how you show up when someone searches for their problem, not just "physio near me".
5. Say that people can book without a GP letter
Many people do not realise they can book a private physio directly. One clear line, "You do not need a GP referral to book with us", removes a reason to put it off.
6. Who they will see
A short profile and a real photo for each physio: qualifications, special interests, and the kind of patients they love working with. People are about to be treated by a stranger. A face and a name make it easier to book.
7. Insurance details, if you work with insurers
If you are recognised by private medical insurers, list them and explain what patients need before they book, such as a pre-authorisation number. If you do not work with insurers, say that too, so people know where they stand.
8. Location, parking, access and hours
Address, a map, where to park, whether there are stairs, and your opening hours including evenings and Saturdays. Keep these exactly the same as your Google Business Profile.
9. Honest reviews and careful claims
Show real Google reviews, and keep treatment claims measured. Advertising rules in the CAP Code cover health claims on your own website too, so describe what you do and how you work rather than promising a cure.
Common mistakes we see
- A homepage that talks about "holistic, patient-centred care" but never says what an appointment costs.
- One long "Services" page instead of a page per condition.
- Opening hours on the website that do not match Google.
- A booking link buried three clicks deep, or a contact form with ten required fields.
See it working
We built a physiotherapy clinic demo that puts all nine of these in place: booking from every page, prices, registration details, condition pages and a phone-first layout. Open the physiotherapy demo.
Where to start this week
- Add your prices and a booking button to the homepage.
- Add HCPC numbers and a link to the register on your team page.
- Write your first two condition pages, starting with the problem you treat most.
- Check that your hours and address match your Google Business Profile.
We build websites, booking systems and Google profiles that bring in work for UK businesses. See your homepage design before you commit.