A chiropractic website has two jobs. It has to win the booking from someone in pain who is comparing clinics on their phone, and it has to stay inside the advertising rules, because the ASA treats your own website as advertising. The good news is that the two jobs point the same way: clear, honest pages convert better than big claims. Here are eight checks to run before your next update.
Eight checks for your chiropractic website
1. Show that you are GCC registered
"Chiropractor" is a protected title under the Chiropractors Act 1994, and the General Chiropractic Council controls who can use it (GOV.UK regulated professions). The GCC says you may include its name and your registration number on your website, and it offers an "I'm Registered" logo to use instead of its corporate logo (GCC guidance). Put it on the team page and in the footer. It is the quickest trust signal you have.
2. Use "Dr" carefully
If you use Dr, make it clear you are a Doctor of Chiropractic and not a registered medical practitioner. The GCC says failing to make this clear can lead to a misconduct allegation, and the ASA acts on adverts that imply chiropractors are medical doctors (GCC guidance). One line under each name, such as "Doctor of Chiropractic (not a medical doctor)", does the job.
3. Name only the conditions the ASA accepts
The ASA's advice lists the conditions chiropractors can refer to, including general backache, lumbago, mechanical neck pain (not whiplash), cervicogenic headache, minor sports injuries, muscle spasms and shoulder complaints (not frozen shoulder). Anything outside that list needs robust clinical evidence (ASA advice on chiropractic). Build your condition pages from that list and you avoid the most common complaint.
4. Be very careful with babies, children and pregnancy
The same ASA advice says claims about conditions such as colic or morning sickness are unlikely to be acceptable without robust evidence (ASA). If you see families, describe what an appointment involves rather than listing conditions you treat in babies.
5. Put the first appointment price on the page
Show what the first consultation costs, how long it takes and what happens in it, then the same for follow-ups. People in pain want to book quickly. A clinic that hides its prices sends them to the one that does not.
6. Make booking one tap away on a phone
A "Book now" button in the header, visible on every page, linking straight to the right booking page. If you have more than one clinic, let people choose the location first. Phone and WhatsApp should be one tap too.
7. Real reviews, with no promises
Show genuine Google reviews and let them speak for you. Avoid picking out reviews that promise a cure for a condition you could not claim yourself, because a testimonial on your site is still your advert.
8. Keep your Google profile and website matching
Hours, address, phone number and services should be identical on your website and Google Business Profile. Mismatches confuse people and weaken how you show in local search for "chiropractor near me".
See these ideas working
Our chiropractic demo shows registration details, careful condition wording, prices and booking at every clinic in one place. Open the chiropractic demo.
Where to start this week
- Add GCC registration numbers to your team page.
- Check every "Dr" on the site has the Doctor of Chiropractic line.
- Compare your condition list with the ASA advice and fix anything outside it.
- Add your first appointment price to the homepage.
Want a second pair of eyes on your wording? Tell us about your clinic and we will point out what we would change first.
We build websites, booking systems and Google profiles that bring in work for UK businesses. See your homepage design before you commit.